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Physical Marketing
Any marketing efforts utilizing actual, physical objects can lend a sense of reality and value to your product. Just as software sold at retail is packaged in far larger boxes than the disk really requires, a tactile advertisement grounds your offerings in a potential customer's world.
Physical advertisements have the deepest historical ties, second only to person-to-person sales and word of mouth. Posters, billboards, print ads in magazines and newspapers, mailers, mail-order catalogs and the myriad of schwag goodies offered at conventions, retail locations and events offer more strength to your brand than any ethereal transmission could boast.
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