Marketing Overview

Printer-friendly versionSend by email

Show off!

And I mean that in the imperative!

All media are forms of communication, in order to communicate you need to have at least two people. All your work, sleepless nights and difficult days ultimately amount to nothing with an audience. Marketing, publicity and promotion are simply fancy words for letting people know your product exists.

The concept of advertising, commercialism, leaves a bad taste in many people's mouths. This is unfortunate, for commercials should, ideally, simply be information. There's nothing inherently insidious about sharing your work. The negative associations come from the shameless lengths some people go to publicize their efforts. I believe integrity should be a major portion of all marketing. Basically, be honest with people.