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Development


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Every piece of media begins as an idea. The development phase includes the conceptualization and maturation of that idea. This is when the song is written, web site is laid out and novel is outlined.

It's important to take advantage of the creative freedom allowed in the development phase. The limits of production and actualization don't come into play in any way, allowing a truly blank slate for your imagination. The financial and practical realities can be reserved for the pre-production and financing stages. Enjoy and revel in your ideas during development - use this time to explore all angles.

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