television

The advent of radio and television allowed advertisers to propegate their messages, including intonation and delivery, to massive audiences. The most pervasive and, possibly, effective form of marketing in the 20th century, broadcast commercials now face new challenges from the advent of DVRs, VOD and online video.

Introduced in the late 19th century, broadcast media has transformed society and culture. Beginning with radio and followed by television, the advent of long-range, mass communication collectivized our opinions and experience.

The guide within the guide, this series of numbered pages is a step-by-step overview of the entire process of creating, advertising and distributing media products. No matter the size of the project or the particular medium, this guide can serve as a checklist of everything needed to be addressed throughout the creative process.